Ginger Root
An agency that holds people first. Authenticity and storytelling are a close second.
Marketing is always evolving. Consumers are more conscious and educated than ever before. They choose to engage with organizations, businesses and brands based on their personal values, wants and needs.
GR specializes in marketing, communications, branding and development working with companies and nonprofit organizations.
Marketing is always evolving. Consumers are more conscious and educated than ever before. They choose to engage with organizations, businesses and brands based on their personal values, wants and needs.
GR specializes in marketing, communications, branding and development working with companies and nonprofit organizations.
Tricia
In 2010 I was suddenly a full time single mom, supporting two kids. I was terrified and unsure about my future.
I spent an appropriate amount time in bed, under the covers self soothing with rice krispie treats and wine. At some point I decided I should probably pull myself together and figure out how to support myself and my two amazing kiddos.
On a particularly hard day when my kids were looking to me for some reassurance that all would be okay, I knew I had to be something I didn't feel: brave and strong. If I couldn't do it for me I could definitely do it for them.
Friends and colleagues planted the seed that maybe I should think about forming an agency. I spent hours researching the success rate of self funded small business (yikes). I know marketing and communications, I've always loved the psychology behind marketing and consumer trends, but my career wasn't a straight path; I did freelance and pro bono projects here and there, while raising my growing family.
Does loving something and being fairly good at it mean I could run a successful business? Honestly, I wasn't sure. I took a class on how to write a business plan, another on how to set up an LLC. I picked up the phone and asked smart, successful and intimidating people who were currently doing what I wanted to do if I could buy them coffee and pick their brains for advice and honest feedback. I went to businesses who could use my services and said, "hire me at a discounted rate to grow your marketing and communications. If I do a good job and you're happy with my work, let's talk about a fee increase." Bless all of the angels that took a chance on me, and indulged my questions, annoying emails and phone calls. Asking for help was hard and uncomfortable, it's still hard for me. Putting myself out there and taking a big lead to start a business was one of the best decisions I ever made.
I'm fascinated how marketing is always evolving. Consumers are more conscious and educated than ever before. They choose to engage with organizations, businesses and brands based on their personal values, wants and needs.
My professional journey has been a series of zigzags: fundraising & nonprofit development (learned and grew a lot and always fulfilling), consulting full time (love working with a team or being an outsourced CMO), sales and acquisitions (fascinating), project management and operations (who knew you can be creative and love processes and procedures). With each zig I learned new things about myself (some good, some not so good) and with the zags I realized there really isn't anything you can't do if you set your mind to it, AND you have rice krispie treats.
I spent an appropriate amount time in bed, under the covers self soothing with rice krispie treats and wine. At some point I decided I should probably pull myself together and figure out how to support myself and my two amazing kiddos.
On a particularly hard day when my kids were looking to me for some reassurance that all would be okay, I knew I had to be something I didn't feel: brave and strong. If I couldn't do it for me I could definitely do it for them.
Friends and colleagues planted the seed that maybe I should think about forming an agency. I spent hours researching the success rate of self funded small business (yikes). I know marketing and communications, I've always loved the psychology behind marketing and consumer trends, but my career wasn't a straight path; I did freelance and pro bono projects here and there, while raising my growing family.
Does loving something and being fairly good at it mean I could run a successful business? Honestly, I wasn't sure. I took a class on how to write a business plan, another on how to set up an LLC. I picked up the phone and asked smart, successful and intimidating people who were currently doing what I wanted to do if I could buy them coffee and pick their brains for advice and honest feedback. I went to businesses who could use my services and said, "hire me at a discounted rate to grow your marketing and communications. If I do a good job and you're happy with my work, let's talk about a fee increase." Bless all of the angels that took a chance on me, and indulged my questions, annoying emails and phone calls. Asking for help was hard and uncomfortable, it's still hard for me. Putting myself out there and taking a big lead to start a business was one of the best decisions I ever made.
I'm fascinated how marketing is always evolving. Consumers are more conscious and educated than ever before. They choose to engage with organizations, businesses and brands based on their personal values, wants and needs.
My professional journey has been a series of zigzags: fundraising & nonprofit development (learned and grew a lot and always fulfilling), consulting full time (love working with a team or being an outsourced CMO), sales and acquisitions (fascinating), project management and operations (who knew you can be creative and love processes and procedures). With each zig I learned new things about myself (some good, some not so good) and with the zags I realized there really isn't anything you can't do if you set your mind to it, AND you have rice krispie treats.
Services
Marketing
Communications
Development
Project Management
Events
Public Relations
Consulting
Communications
Development
Project Management
Events
Public Relations
Consulting